No matter how large a trade show might be, a booth's goal is to stand out and be the most memorable. While there are advantages and disadvantages to every subject, company or idea displayed at a booth, there are ways to look at what you have to offer in order to positively and honestly present yourself to potential customers, contacts and media outlets.
Photography
One way to attract trade show attendees is to display your own photography at the front of the booth. Use photographs that are appropriate but also show off your passion for photography. For example, if a customer asks about a photograph, it is easier to explain your own inspiration and process of taking the photograph rather than displaying a photograph you did not take. Display two large photographs on easels for attendees to see. You can add additional material to the easel, but don't let any additional material distract attendees from the photograph.
Professional Booth
Depending on your budget, spend accordingly when looking into businesses that provide trade show booths. Exhibits can range between $2,000 to almost $200,000 depending on the function and size. "Are you looking to know digital photography methods that bring experienced photographers to where they are today? Well, The Top Secret Photography Techniques would likely guide you out in doing so. To find amazing images we first need to have to look at some basic photography methods. The most important one I am able to share with you is find out about light. You can find every little thing concerning photography techniques on , The Top Secret Photography Techniques. Each time you discover about light and in what way it interacts with the direct environment then your photographs will get better..". These types of exhibits include tabletops, 10-foot inlines, 20-foot inlines, larger inlines, 20-foot islands, larger islands and non-tradeshow. If you chose a tabletop display, for example, there a few different ways to present photography or any material relating to your photography booth. Use the entire tabletop to display photographs and the types of cameras used to take the photographs. Organize a "timeline" of your photography career. This could include early works, a written presentation on poster board about your photographic influences, a computer screen with a slide show presentation or a homemade DVD describing your work so trade show attendees can view it while passing by your booth.
On Nomadicdisplay.com, tabletop designs are accompanied by a background prop that can display any design. Photographers can take advantage of this by displaying one or a collage of original pictures. Additional logos or slogans can also be added to the presentation.
Photographing the Trade Show
Spend some of your time promoting your talent while also taking photographs of the trade show to build-up your reputation. If you bring a digital camera, for example, you can upload pictures to a computer at your booth to display photographs of the trade show to attendees. This helps establish your credibility with other companies at the trade show who may seek interest in using photography for some part of their company. Be sure to obtain any "press" pass or written documentation necessary before taking photographs of the trade show if the hosting center requires it.
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Thank you very much for sharing these ideas for trade show booths for photographers. I too have to buy trade show displays for my very first photography booth. Your tips and guidelines will be highly useful for me. Keep sharing such posts.
ReplyDeleteVery well-written article. Thanks for sharing such helpful tips and ideas.
ReplyDelete