The word "portfolio" derives from the Italian version of the term "portafoglio," which means "page carrier" or "carrier of loose pages." Each page in a portfolio typically carries one page on either side of the divider inside the plastic sleeve. Professional portfolios are often made out of leather, with a zipped edge over three sides of the case. For a less formal look, use a nice notebook with plastic three-holed envelope sheets inserted on the rings. In the digital age, it's also possible to create a portfolio online on your website so that anyone can go to view your work from any location.
Making Your Choices
Review all your pictures and decide which ones you'd like to showcase in your portfolio. Show only your best work in the book, opening and closing with your favorite images to provide the most impact for potential clients. Pick out one as the title photograph, the first one seen in the book, that shows what you're capable of and what the theme of your portfolio is. Determine what photographs work best in the middle of the portfolio to make a seamless transition from the beginning of the portfolio to the final pages. Creating your portfolio is an artistic endeavor all its own.
Consider Your Audience
You may also create a number of different portfolios to show to various clients, based on the business field they're in. If you're visiting a client in the medical field, take a portfolio of photography shot in hospitals of medical equipment, nurses and doctors, medical laboratories --- even shots taken during surgery, if possible. What you include in your portfolio also depends on the specific project the client is hiring you for.
Landscape Photography
Landscape photography is more of an artistic venue, in which lighting and shadow, as well as the actual subject matter, play a large part in capturing eye-catching images. Showcase different types of landscapes, such as mountains, lakes, beaches and vegetation, all taken from different angles and at different times of day. If a client you're going to see needs only pictures of local lakes, include only pictures of lakes in your portfolio for that meeting.
Displaying Your Photography Inside the Portfolio
Present your photography in such a way as to give a finished, professional look by adding a matted frame around your picture. This also protects your printed photography, as the picture doesn't press against the plastic sleeve in the portfolio. Viewers experience a sense of depth when looking at photography that's matted. Each photograph should be matted the same way to maintain consistency throughout the portfolio.
The Artist's Statement
It's not always necessary to add an artist's statement in a portfolio, but it gives more information about the pictures you're including in the portfolio. You could focus, for example, on how you wanted to work with different lighting conditions on a particular subject. You could also make a statement about how a certain subject made you feel and how you had to capture the subject from different angles, work in challenging lighting conditions, or why you chose to shoot in color instead of in black and white. Your portfolio also shows the development of your work over time, which you might not have even noticed yourself until you saw it professionally displayed in the portfolio.
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