Opening a business of any kind is a time-consuming endeavor. When your business is photography, youll want to create a studio that will elicit a response from your clients as soon as they walk in the door. The way you design your studio, from the lobby to the photography studio itself, plays a big part in how your customers perceive you and your business, and ultimately, how successful your business will be.
Instructions
- 1
Paint the walls a subtle color, such as white or off-white, that will not compete with your photographs. For a slight pop of color, add an accent wall in a color that relates specifically to your logo or business name.
2Showcase your work so clients notice it as soon as they walk in the door. Hang large photos and collections, highlighting varying styles, prominently throughout your lobby space. Ensure there is a mixture of both color and black and white photography.
3Place comfortable furniture in the lobby area for guests to sit on while waiting. If your studio photographs children, ensure that there is kid-friendly furniture for the younger ones. Include a small area for the kids to play while they wait.
4Create a cozy area for guests to view a portfolio of your work and your offerings, whether they are senior portraits, Christmas cards or prints on canvas. Use this area to review photos with clients and help them make the right selections.
5Present the actual studio or sitting area in a professional manner as well. Separate props and decorations by theme and arrange them on wall shelving or in large bins, so theyre accessible when you need them.
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